Bright and versatile, the NIKKOR Z 24-70mm f/2.8 S from Nikon is a workhorse standard zoom, covering wide-angle to portrait-length fields of view. Characterized by its bright f/2.8 constant maximum aperture, this lens is suitable for working in a variety of li...

Bright and versatile, the NIKKOR Z 24-70mm f/2.8 S from Nikon is a workhorse standard zoom, covering wide-angle to portrait-length fields of view. Characterized by its bright f/2.8 constant maximum aperture, this lens is suitable for working in a variety of lighting conditions and also offers increased control over depth of field for isolating subjects and working with selective focus. The optical design incorporates a pair of extra-low dispersion elements along with four aspherical elements, which help to control chromatic and spherical aberrations throughout the zoom range for improved clarity and sharpness. Additionally, ARNEO and Nano Crystal Coats, as well as a Super Integrated Coating, have been applied to suppress flare, ghosting, and surface reflections for improved contrast and color fidelity.
Multi-Focus Stepping Motor AF System
Programmable Control Ring
Information OLED Panel and L.Fn Button
Weather-Sealed Design, Fluorine Coating
Rounded 9-Blade Diaphragm

Built for speed and exacting sharpness, Nikon's NIKKOR Z 50mm f/1.2 S is a fast, normal-length prime featuring advanced optics and a bright design to suit everything from available-light portraiture to selective-focus documentary subjects. The f/1.2 maximum ap...

Built for speed and exacting sharpness, Nikon's NIKKOR Z 50mm f/1.2 S is a fast, normal-length prime featuring advanced optics and a bright design to suit everything from available-light portraiture to selective-focus documentary subjects. The f/1.2 maximum aperture excels in difficult lighting conditions and offers impressive control over depth of field to help isolate subject matter against a blurred background. A series of extra-low dispersion and aspherical elements also help to achieve high sharpness, notable clarity, and accurate rendering while ARNEO and Nano Crystal Coats, as well as a Super Integrated Coating, suppress flare, ghosting, and surface reflections for improved contrast and color fidelity.
Multi-Focus Stepping Motor AF System
Programmable Control Ring
Information OLED Panel and L.Fn Button
Weather-Sealed Design, Fluorine Coating
Rounded 9-Blade Diaphragm

Mixing a contemporary imaging approach with traditional form and function, the Nikon D780 is a versatile DSLR excelling in both photography and video applications. Featuring a 24.5MP full-frame CMOS sensor, high-resolution stills and video recording are possib...

Mixing a contemporary imaging approach with traditional form and function, the Nikon D780 is a versatile DSLR excelling in both photography and video applications. Featuring a 24.5MP full-frame CMOS sensor, high-resolution stills and video recording are possible, and the sensor features a BSI design for heightened clarity and reduced noise levels to suit working in a variety of lighting conditions. This sensor also enables a wide sensitivity range from ISO 100-51200, which can be expanded to ISO 50-204800, along with a quick 7 fps shooting rate with the viewfinder or 12 fps in live view. This sensor also permits UHD 4K video recording up to 30 fps using either full-frame or cropped areas. Full HD recording up to 120 fps is available, too, along with integrated N-Log Gamma and HLG settings for refined color control.

Proving that speed and resolution can indeed coexist, the Nikon D850 is a multimedia DSLR that brings together robust stills capabilities along with apt movie and time-lapse recording. Revolving around a newly designed 45.7MP BSI CMOS sensor and proven EXPEED ...

Proving that speed and resolution can indeed coexist, the Nikon D850 is a multimedia DSLR that brings together robust stills capabilities along with apt movie and time-lapse recording. Revolving around a newly designed 45.7MP BSI CMOS sensor and proven EXPEED 5 image processor, the D850 is clearly distinguished by its high resolution for recording detailed imagery. The back-illuminated design of the sensor is able to acquire greater detail and clarity when working in low-light conditions, and the sensor also forgoes an optical low-pass filter for improved sharpness. Working in conjunction with the sensor is the EXPEED 5 image processor, which together afford a 7 fps continuous shooting rate for up to 51 consecutive frames, an expandable sensitivity range from ISO 32 to 102400, and 4K UHD video recording using either a DX crop or the entire area of the full-frame sensor. An 8K time-lapse recording mode is also available, as well as additional specialized recording modes for digitizing f

Offering super-telephoto reach in a portable design, the NIKKOR Z 100-400mm f/4.5-5.6 VR S, from Nikon, is a versatile zoom well-suited for sports and wildlife applications. Covering a broad telephoto range, the lens manages to remain relatively lightweight an...

Offering super-telephoto reach in a portable design, the NIKKOR Z 100-400mm f/4.5-5.6 VR S, from Nikon, is a versatile zoom well-suited for sports and wildlife applications. Covering a broad telephoto range, the lens manages to remain relatively lightweight and compact, making it ideal for travel as well, and it incorporates Inner Balance technology that maintains stability when tracking moving subjects and shooting atop a gimbal head.
Multi-Focus Stepping Motor AF System
Vibration Reduction Image Stabilization
Programmable Control Ring
Inner Balance Technology
Information OLED Panel and L.Fn Button
Weather-Sealed Design, Fluorine Coating

A popular zoom among sports, event, and portrait photographers, the NIKKOR Z 70-200mm f/2.8 VR S from Nikon is an impressively versatile telephoto lens characterized by its bright f/2.8 design. The fast maximum aperture suits working in available lighting cond...

A popular zoom among sports, event, and portrait photographers, the NIKKOR Z 70-200mm f/2.8 VR S from Nikon is an impressively versatile telephoto lens characterized by its bright f/2.8 design. The fast maximum aperture suits working in available lighting conditions and also affords increased control over depth of field for isolating subjects with selective focus. The optical design incorporates a series of ED, fluorite, and SR elements, which help to reduce color fringing and chromatic aberrations throughout the zoom range for improved clarity and color accuracy. Additionally, ARNEO and Nano Crystal Coats, as well as a Super Integrated Coating, have been applied to suppress flare, ghosting, and surface reflections for improved contrast and color fidelity.
Multi-Focus Stepping Motor AF System
Vibration Reduction Image Stabilization
Programmable Control Ring
Information OLED Panel and L.Fn Button
Weather-Sealed Design, Fluorine Coating

Improved processing, greater versatility, but familiar in design, the Nikon Z7 II takes everything that was great from the original and ups its capabilities even more. Sporting a high-resolution 45.7MP FX-format BSI CMOS sensor and dual EXPEED 6 image processo...

Improved processing, greater versatility, but familiar in design, the Nikon Z7 II takes everything that was great from the original and ups its capabilities even more. Sporting a high-resolution 45.7MP FX-format BSI CMOS sensor and dual EXPEED 6 image processors, the Z7 II is clearly aimed at the detail-obsessed image-maker.
10 fps Cont. Shooting, ISO 64-25600
493-Point Phase-Detect AF System
3.6m-Dot OLED Electronic Viewfinder
3.2" 2.1m-Dot Tilting Touchscreen LCD
5-Axis In-Body Vibration Reduction
Dual Memory Card Slots
NIKKOR Z 24-70mm f/4 S Lens

Rangefinder-Inspired Body Design
51.4MP 43.8 x 32.9mm CMOS Sensor
X-Processor Pro Image Processor
Built-In 3.69m-Dot 0.77x OLED EVF
3.2" 2.36m-Dot Tilting Touchscreen LCD
117-Point Contrast-Detection AF System
Extended ISO 50-102400, 3 fps Shooting
Full HD 1080p Video Recording at 30 fps
Bluetooth Low Energy, Dual SD Card Slots

A super telephoto distinguished by its fast design, the Nikon AF-S NIKKOR 300mm f/2.8G ED VR II is further characterized by its advanced optical layout, fast focusing, and image stabilization. Well-suited for sports and wildlife photography, the bright f/2.8 m...

A super telephoto distinguished by its fast design, the Nikon AF-S NIKKOR 300mm f/2.8G ED VR II is further characterized by its advanced optical layout, fast focusing, and image stabilization. Well-suited for sports and wildlife photography, the bright f/2.8 maximum aperture suits working in a variety of lighting conditions and also promotes working with shallow depth of field and selective focus techniques. The optical design includes three extra-low dispersion elements, which help to minimize chromatic aberrations and color fringing in order to gain higher clarity and color accuracy. Both Nano Crystal and Super Integrated Coatings have also been applied to reduce flare and ghosting for greater contrast and color rendering. Complementing the optics, this lens also sports a Silent Wave Motor for fast and accurate autofocus along with VR II image stabilization to minimize the appearance of camera shake by three stops.
Silent Wave Motor AF System
VR II Image Stabilization
Detachable, Rot

Improved processing, greater versatility, but familiar in design, the Nikon Z7 II takes everything that was great from the original and ups its capabilities even more. Sporting a high-resolution 45.7MP FX-format BSI CMOS sensor and dual EXPEED 6 image processo...

Improved processing, greater versatility, but familiar in design, the Nikon Z7 II takes everything that was great from the original and ups its capabilities even more. Sporting a high-resolution 45.7MP FX-format BSI CMOS sensor and dual EXPEED 6 image processors, the Z7 II is clearly aimed at the detail-obsessed image-maker. 493-Point Phase-Detect AF System, 3.6m-Dot OLED Electronic Viewfinder, 3.2" 2.1m-Dot Tilting Touchscreen LCD, 5-Axis In-Body Vibration Reduction, Dual Memory Card Slots

Built for speed, the AF-S NIKKOR 200mm f/2G ED VR II from Nikon is a fast medium telephoto lens well-suited for photographing portraiture, wildlife, sports, and other fast-moving subjects. Characterized by its bright f/2 maximum aperture, this lens is an apt p...

Built for speed, the AF-S NIKKOR 200mm f/2G ED VR II from Nikon is a fast medium telephoto lens well-suited for photographing portraiture, wildlife, sports, and other fast-moving subjects. Characterized by its bright f/2 maximum aperture, this lens is an apt performer in low-light conditions and also is ideal for using shallow depth of field and selective focus techniques. Its sophisticated optical design employs one Super ED element along with three additional extra-low dispersion elements to greatly reduce chromatic aberrations and color fringing for improved clarity. Nano Crystal and Super Integrated Coatings are also used to control flare and ghosting for greater contrast and color fidelity. Complementing the optics is a Silent Wave Motor, which affords fast and precise autofocus, and VR II image stabilization compensates for up to three stops of camera shake.
Silent Wave Motor AF System
VR II Image Stabilization
Detachable, Rotating Tripod Collar
Rounded 9-Blade Diaphragm

Combining resolution and precision, the Sony a7R V is the mirrorless camera designed for those who crave detail. Featuring a 61MP full-frame sensor, all-new AI-based autofocus system with advanced subject recognition, 8K video recording, and 8-stop image stabi...

Combining resolution and precision, the Sony a7R V is the mirrorless camera designed for those who crave detail. Featuring a 61MP full-frame sensor, all-new AI-based autofocus system with advanced subject recognition, 8K video recording, and 8-stop image stabilization, the fifth-generation a7R is reliable and well-rounded for both photography and video applications.

The GFX 50S from FUJIFILM is a unique medium format mirrorless camera that is highly versatile and distinctly portable. At the heart of the GFX camera system is the 43.8 x 32.9mm 51.4MP CMOS sensor, which pairs with the X-Processor Pro image processor to produ...

The GFX 50S from FUJIFILM is a unique medium format mirrorless camera that is highly versatile and distinctly portable. At the heart of the GFX camera system is the 43.8 x 32.9mm 51.4MP CMOS sensor, which pairs with the X-Processor Pro image processor to produce files with extremely wide dynamic range and high resolution, as well as an extended sensitivity range of ISO 50-102400 for working in difficult lighting conditions. The sensor's large form factor also achieves a unique three-dimensional look with especially smooth tonal and color transitions. Beyond this, the sensor and processor combination also avails the ability to work in a variety of aspect ratios common to traditional large and medium format film cameras

The FX3's 12.1MP Exmor R BSI CMOS sensor (10.2MP effective in video mode) is paired with a BIONZ XR processor to achieve UHD 4K video capture with internal 10-bit 4:2:2 sampling or 16-bit raw output. The sensor's BSI design heightens clarity and sensitivity, w...

The FX3's 12.1MP Exmor R BSI CMOS sensor (10.2MP effective in video mode) is paired with a BIONZ XR processor to achieve UHD 4K video capture with internal 10-bit 4:2:2 sampling or 16-bit raw output. The sensor's BSI design heightens clarity and sensitivity, with an expandable ISO 80-409,600 range and greater-than 15-stop dynamic range for working in mixed lighting conditions. Benefitting color and tonal control, the S-Cinetone mode can be used for matching to VENICE, FX9, or FX6 sources, and there is also S-Log3/2 gamut support and 10-bit HLG for simple HDR productions. The sensor and processor also work together to greatly reduce rolling shutter, and the sensor's design incorporates a Fast Hybrid AF system for intelligent and quick focusing performance and subject tracking.

The AF-S NIKKOR 400mm f/2.8G ED VR Lens from Nikon is a premium, fast telephoto prime lens for the Nikon autofocus system. It is designed for full frame DX format DSLRs and is also compatible with FX format cameras, providing a 600mm focal length equivalence o...

The AF-S NIKKOR 400mm f/2.8G ED VR Lens from Nikon is a premium, fast telephoto prime lens for the Nikon autofocus system. It is designed for full frame DX format DSLRs and is also compatible with FX format cameras, providing a 600mm focal length equivalence on crop sensors. It is a very robust and durable lens, incorporating a magnesium die-cast barrel and professional-grade dust and moisture sealing for use in rugged situations.
Silent Wave Motor AF System
Nikon VR Image Stabilization
Internal Focus; Manual Focus Override
Minimum Focus Distance: 9.5' (2.9m)
Detachable, Rotatable Tripod Collar
Magnesium Barrel; Moisture-Resistant

At the heart of the GFX 100S platform is the 102MP 44 x 33mm BSI CMOS sensor, which offers the ultra-high resolution coveted by stills photographers as well impressive 4K video recording options, too. The sensor pairs with the X-Processor 4 in order to output ...

At the heart of the GFX 100S platform is the 102MP 44 x 33mm BSI CMOS sensor, which offers the ultra-high resolution coveted by stills photographers as well impressive 4K video recording options, too. The sensor pairs with the X-Processor 4 in order to output 16-bit raw imagery with a broad dynamic range, low noise levels, and sensitivity to an ISO 12800, and the BSI design of the sensor contributes to high clarity and accurate color rendering when working in a variety of lighting conditions. In terms of video, DCI and UHD 4K video recording is possible at 4:2:0 10-bit internally, 4:2:2 10-bit via HDMI, or raw 12-bit if recording externally, and an F-log gamma setting can also be used for more advanced color grading during post-production. Beyond high-resolution shooting, the unique sensor design also incorporates a sophisticated hybrid AF system that features 425 selectable phase-detection points, which cover nearly the entire frame, and aid with precise face and eye-detection modes.