Leveraging the power of a newly-developed APS-C sensor, the Sony FX30 provides everyday content creators and aspiring filmmakers with a powerful, yet accessible cinema camera with which to push their cinematic journey to new heights. It blends an imaging pipel...

Leveraging the power of a newly-developed APS-C sensor, the Sony FX30 provides everyday content creators and aspiring filmmakers with a powerful, yet accessible cinema camera with which to push their cinematic journey to new heights. It blends an imaging pipeline designed for cinematic capture with a comprehensive feature set and intuitive operation to create a complete system for all levels of filmmaking.
Cinematic Expression
26MP APS-C/Super 35mm Exmor R BSI CMOS Sensor
The FX30's advanced imaging system is on par with other options in Sony's Cinema Line-capturing detailed 10-bit UHD 4K imagery at up to 120 fps-giving it specs fitting a true cinema camera. The newly-developed 26MP APS-C Exmor R CMOS sensor and BIONZ XR processor are able to create high-quality 4K images with the Super 35mm (16:9) area. This system is capable of capturing 14+ stops of dynamic range and benefits from Dual Base ISO architecture to improve low-light performance.

A leap forward in professional-quality aerial imaging, the Mavic 3 from DJI is their flagship drone that offers a dual-camera setup in a 3-axis gimbal. There's the 20MP wide-angle camera with 4/3" CMOS from legendary camera maker Hasselblad and a 12MP telephot...

A leap forward in professional-quality aerial imaging, the Mavic 3 from DJI is their flagship drone that offers a dual-camera setup in a 3-axis gimbal. There's the 20MP wide-angle camera with 4/3" CMOS from legendary camera maker Hasselblad and a 12MP telephoto with 1/2" CMOS, 4K video, and 28x hybrid zoom. You can utilize the telephoto in Explore Mode to scout locations, but its primary function is to be used in conjunction with the wide-angle Hasselblad, transitioning between the two for truly dynamic, cinematic results.

Compact and lightweight, the α7C II is the full-frame camera that serious creators have been waiting for. Packed with cutting-edge capture technology for both still and movies, it’s the essential tool for capturing the world the way you want to.34.1 megapixels...

Compact and lightweight, the α7C II is the full-frame camera that serious creators have been waiting for. Packed with cutting-edge capture technology for both still and movies, it’s the essential tool for capturing the world the way you want to.34.1 megapixels,35mm full frame (35.9 x 23.9 mm), Exmor R CMOS sensor
The α7C II is equipped with an AI processing unit specifically dedicated to processing significant amounts of data, enabling more accurate recognition of subjects and recognition of a wider range of subject types.

A portable and powerful multimedia mirrorless camera, the FUJIFILM X-T5 features the newly developed 40MP APS-C X-Trans CMOS 5 HR BSI sensor for simply stunning results. Comparable in size to the original X-T1 and lighter than its predecessor, this camera prov...

A portable and powerful multimedia mirrorless camera, the FUJIFILM X-T5 features the newly developed 40MP APS-C X-Trans CMOS 5 HR BSI sensor for simply stunning results. Comparable in size to the original X-T1 and lighter than its predecessor, this camera provides a classic, dial-based layout and cutting-edge technology that includes a seven-stop in-body image stabilization system, Pixel Shift Multi-Shot mode for 160MP files, and action-freezing shutter speeds up to 1/180,000 sec from the electronic shutter. In addition to its versatile suite of stills capabilities, the X-T5 is also a highly capable moviemaking machine, recording up to 6.2K in 4:2:2 10-bit color internally or 12-bit ProRes RAW and Blackmagic RAW via HDMI.

Built for speed and exacting sharpness, Nikon's NIKKOR Z 50mm f/1.2 S is a fast, normal-length prime featuring advanced optics and a bright design to suit everything from available-light portraiture to selective-focus documentary subjects. The f/1.2 maximum ap...

Built for speed and exacting sharpness, Nikon's NIKKOR Z 50mm f/1.2 S is a fast, normal-length prime featuring advanced optics and a bright design to suit everything from available-light portraiture to selective-focus documentary subjects. The f/1.2 maximum aperture excels in difficult lighting conditions and offers impressive control over depth of field to help isolate subject matter against a blurred background. A series of extra-low dispersion and aspherical elements also help to achieve high sharpness, notable clarity, and accurate rendering while ARNEO and Nano Crystal Coats, as well as a Super Integrated Coating, suppress flare, ghosting, and surface reflections for improved contrast and color fidelity.
Multi-Focus Stepping Motor AF System
Programmable Control Ring
Information OLED Panel and L.Fn Button
Weather-Sealed Design, Fluorine Coating
Rounded 9-Blade Diaphragm

Contrary to popular belief, a super telephoto does not have to be a massive lens, proven here with the Nikon AF-S NIKKOR 500mm f/5.6E PF ED VR. Taking exceptionally long reach and giving it a hand-holdable form factor, this 500mm prime utilizes a unique Phase ...

Contrary to popular belief, a super telephoto does not have to be a massive lens, proven here with the Nikon AF-S NIKKOR 500mm f/5.6E PF ED VR. Taking exceptionally long reach and giving it a hand-holdable form factor, this 500mm prime utilizes a unique Phase Fresnel element to greatly reduce the size and weight compared to previous versions of the focal length. This PF element, along with three extra-low dispersion elements, also helps to virtually eliminate color fringing and chromatic aberrations in order to achieve a high degree of clarity, sharpness, and color fidelity. Complementing this advanced optical design, individual elements also feature both Nano Crystal and Super Integrated Coatings to suppress flare and ghosting, as well as a protective fluorine coating to guard the optical system from dust and moisture.
Nano Crystal & Super Integrated Coatings
Fluorine-Coated Front Lens Element
Silent Wave Motor AF System
Vibration Reduction, Sport/Tripod Modes
Electromagnetic Diaphrag

ARNEO and Nano Crystal Coatings Stepping Motor AF System Programmable Control Ring Information OLED Panel and L.Fn Button Weather-Sealed Design, Fluorine Coating Accepts 112mm Filters and Rear Gels Rounded 9-Blade Diaphragm Stepping Motor AF System Programmabl...

ARNEO and Nano Crystal Coatings
Stepping Motor AF System
Programmable Control Ring
Information OLED Panel and L.Fn Button
Weather-Sealed Design, Fluorine Coating
Accepts 112mm Filters and Rear Gels
Rounded 9-Blade Diaphragm
Stepping Motor AF System
Programmable Control Ring
Information OLED Panel and L.Fn Button
Weather-Sealed Design, Fluorine Coating
Accepts 112mm Filters and Rear Gels
Rounded 9-Blade Diaphragm

An all-rounder that pushes beyond basic, the Sony a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators.

Bright and versatile, the NIKKOR Z 24-70mm f/2.8 S from Nikon is a workhorse standard zoom, covering wide-angle to portrait-length fields of view. Characterized by its bright f/2.8 constant maximum aperture, this lens is suitable for working in a variety of li...

Bright and versatile, the NIKKOR Z 24-70mm f/2.8 S from Nikon is a workhorse standard zoom, covering wide-angle to portrait-length fields of view. Characterized by its bright f/2.8 constant maximum aperture, this lens is suitable for working in a variety of lighting conditions and also offers increased control over depth of field for isolating subjects and working with selective focus. The optical design incorporates a pair of extra-low dispersion elements along with four aspherical elements, which help to control chromatic and spherical aberrations throughout the zoom range for improved clarity and sharpness. Additionally, ARNEO and Nano Crystal Coats, as well as a Super Integrated Coating, have been applied to suppress flare, ghosting, and surface reflections for improved contrast and color fidelity.
Multi-Focus Stepping Motor AF System
Programmable Control Ring
Information OLED Panel and L.Fn Button
Weather-Sealed Design, Fluorine Coating
Rounded 9-Blade Diaphragm

14 fps Cont. Shooting, ISO 100-51200
273-Point Phase-Detect AF System
3.6m-Dot OLED Electronic Viewfinder
3.2″ 2.1m-Dot Tilting Touchscreen LCD
5-Axis In-Body Vibration Reduction
Dual Memory Card Slots
NIKKOR Z 24-70mm f/4 S Lens

Mixing a contemporary imaging approach with traditional form and function, the Nikon D780 is a versatile DSLR excelling in both photography and video applications. Featuring a 24.5MP full-frame CMOS sensor, high-resolution stills and video recording are possib...

Mixing a contemporary imaging approach with traditional form and function, the Nikon D780 is a versatile DSLR excelling in both photography and video applications. Featuring a 24.5MP full-frame CMOS sensor, high-resolution stills and video recording are possible, and the sensor features a BSI design for heightened clarity and reduced noise levels to suit working in a variety of lighting conditions. This sensor also enables a wide sensitivity range from ISO 100-51200, which can be expanded to ISO 50-204800, along with a quick 7 fps shooting rate with the viewfinder or 12 fps in live view. This sensor also permits UHD 4K video recording up to 30 fps using either full-frame or cropped areas. Full HD recording up to 120 fps is available, too, along with integrated N-Log Gamma and HLG settings for refined color control.

Proving that speed and resolution can indeed coexist, the Nikon D850 is a multimedia DSLR that brings together robust stills capabilities along with apt movie and time-lapse recording. Revolving around a newly designed 45.7MP BSI CMOS sensor and proven EXPEED ...

Proving that speed and resolution can indeed coexist, the Nikon D850 is a multimedia DSLR that brings together robust stills capabilities along with apt movie and time-lapse recording. Revolving around a newly designed 45.7MP BSI CMOS sensor and proven EXPEED 5 image processor, the D850 is clearly distinguished by its high resolution for recording detailed imagery. The back-illuminated design of the sensor is able to acquire greater detail and clarity when working in low-light conditions, and the sensor also forgoes an optical low-pass filter for improved sharpness. Working in conjunction with the sensor is the EXPEED 5 image processor, which together afford a 7 fps continuous shooting rate for up to 51 consecutive frames, an expandable sensitivity range from ISO 32 to 102400, and 4K UHD video recording using either a DX crop or the entire area of the full-frame sensor. An 8K time-lapse recording mode is also available, as well as additional specialized recording modes for digitizing f

Offering super-telephoto reach in a portable design, the NIKKOR Z 100-400mm f/4.5-5.6 VR S, from Nikon, is a versatile zoom well-suited for sports and wildlife applications. Covering a broad telephoto range, the lens manages to remain relatively lightweight an...

Offering super-telephoto reach in a portable design, the NIKKOR Z 100-400mm f/4.5-5.6 VR S, from Nikon, is a versatile zoom well-suited for sports and wildlife applications. Covering a broad telephoto range, the lens manages to remain relatively lightweight and compact, making it ideal for travel as well, and it incorporates Inner Balance technology that maintains stability when tracking moving subjects and shooting atop a gimbal head.
Multi-Focus Stepping Motor AF System
Vibration Reduction Image Stabilization
Programmable Control Ring
Inner Balance Technology
Information OLED Panel and L.Fn Button
Weather-Sealed Design, Fluorine Coating

A popular zoom among sports, event, and portrait photographers, the NIKKOR Z 70-200mm f/2.8 VR S from Nikon is an impressively versatile telephoto lens characterized by its bright f/2.8 design. The fast maximum aperture suits working in available lighting cond...

A popular zoom among sports, event, and portrait photographers, the NIKKOR Z 70-200mm f/2.8 VR S from Nikon is an impressively versatile telephoto lens characterized by its bright f/2.8 design. The fast maximum aperture suits working in available lighting conditions and also affords increased control over depth of field for isolating subjects with selective focus. The optical design incorporates a series of ED, fluorite, and SR elements, which help to reduce color fringing and chromatic aberrations throughout the zoom range for improved clarity and color accuracy. Additionally, ARNEO and Nano Crystal Coats, as well as a Super Integrated Coating, have been applied to suppress flare, ghosting, and surface reflections for improved contrast and color fidelity.
Multi-Focus Stepping Motor AF System
Vibration Reduction Image Stabilization
Programmable Control Ring
Information OLED Panel and L.Fn Button
Weather-Sealed Design, Fluorine Coating

Improved processing, greater versatility, but familiar in design, the Nikon Z7 II takes everything that was great from the original and ups its capabilities even more. Sporting a high-resolution 45.7MP FX-format BSI CMOS sensor and dual EXPEED 6 image processo...

Improved processing, greater versatility, but familiar in design, the Nikon Z7 II takes everything that was great from the original and ups its capabilities even more. Sporting a high-resolution 45.7MP FX-format BSI CMOS sensor and dual EXPEED 6 image processors, the Z7 II is clearly aimed at the detail-obsessed image-maker. 493-Point Phase-Detect AF System, 3.6m-Dot OLED Electronic Viewfinder, 3.2" 2.1m-Dot Tilting Touchscreen LCD, 5-Axis In-Body Vibration Reduction, Dual Memory Card Slots

Rangefinder-Inspired Body Design
51.4MP 43.8 x 32.9mm CMOS Sensor
X-Processor Pro Image Processor
Built-In 3.69m-Dot 0.77x OLED EVF
3.2" 2.36m-Dot Tilting Touchscreen LCD
117-Point Contrast-Detection AF System
Extended ISO 50-102400, 3 fps Shooting
Full HD 1080p Video Recording at 30 fps
Bluetooth Low Energy, Dual SD Card Slots