A truly versatile everyday lens, the NIKKOR Z 24-120mm f/4 S, from Nikon, is a wide-angle to short-telephoto zoom covering an extremely useful range of focal lengths to benefit a variety of applications from landscape to portraiture. The constant f/4 maximum a...

A truly versatile everyday lens, the NIKKOR Z 24-120mm f/4 S, from Nikon, is a wide-angle to short-telephoto zoom covering an extremely useful range of focal lengths to benefit a variety of applications from landscape to portraiture. The constant f/4 maximum aperture offers consistent performance throughout the zoom range and the lens features an advanced optical design for high sharpness and clarity. As a go-to lens for a majority of needs, this lens also sports a relatively compact and lightweight design.
ED and Aspherical Elements
ARNEO and Nano Crystal Coatings
Weather-Sealed Design, Fluorine Coating
Rounded 9-Blade Diaphragm

The widest of Nikon's f/2.8 zooms, the AF-S NIKKOR 14-24mm f/2.8G ED presents a flexible ultra-wide-angle range of focal lengths, well-suited for landscape, nature, and interior photography. Besides its broad angle of view, this lens is characterized by its f/...

The widest of Nikon's f/2.8 zooms, the AF-S NIKKOR 14-24mm f/2.8G ED presents a flexible ultra-wide-angle range of focal lengths, well-suited for landscape, nature, and interior photography. Besides its broad angle of view, this lens is characterized by its f/2.8 constant maximum aperture, which affords consistent performance and illumination throughout the zoom range. Similarly impressive, the optical design contains three aspherical elements and two extra-low dispersion elements, which greatly reduce distortion and aberrations for a high degree of sharpness, clarity, and accurate rendering. A Nano Crystal Coat has also been applied to control flare and ghosting for greater contrast and color accuracy in harsh lighting and backlit conditions. Additionally, a Silent Wave Motor enables fast, nearly silent autofocus performance, along with full-time manual focus override, to benefit both stills and video applications.
Silent Wave Motor AF System
Internal Focus; Manual Focus Override
Buil

Lightweight, nimble, and fast, the NIKKOR Z 28-75mm f/2.8 is the sleekest f/2.8 zoom for FX-format cameras Nikon has ever produced. Spanning a wide-angle to portrait-length range and featuring a bright design that excels in low-light and for controlling depth ...

Lightweight, nimble, and fast, the NIKKOR Z 28-75mm f/2.8 is the sleekest f/2.8 zoom for FX-format cameras Nikon has ever produced. Spanning a wide-angle to portrait-length range and featuring a bright design that excels in low-light and for controlling depth of field, this lens is all about versatility in a compact package.
Stepping Motor AF System
Programmable Control Ring
Weather-Sealed Design
Rounded 9-Blade Diaphragm

A versatile zoom for everyday shooting, the Canon EF-mount?24-70mm f/2.8 DG OS HSM Lens?from?Sigma?covers a useful wide-angle to portrait-length range of focal lengths to suit shooting in a variety of environments. As part of the esteemed Art series of lenses,...

A versatile zoom for everyday shooting, the Canon EF-mount?24-70mm f/2.8 DG OS HSM Lens?from?Sigma?covers a useful wide-angle to portrait-length range of focal lengths to suit shooting in a variety of environments. As part of the esteemed Art series of lenses, a sophisticated optical design is used that incorporates three SLD elements and four aspherical elements to reduce chromatic and spherical aberrations, as well as color fringing, distortions, and other anomalies for greater clarity and sharpness

Combining long reach and a portable form factor, the AF-S NIKKOR 300mm f/4E PF ED VR from Nikon is a prime telephoto that features a unique Phase Fresnel element to greatly reduce the size and weight compared to other 300mm lenses. This element, along with one...

Combining long reach and a portable form factor, the AF-S NIKKOR 300mm f/4E PF ED VR from Nikon is a prime telephoto that features a unique Phase Fresnel element to greatly reduce the size and weight compared to other 300mm lenses. This element, along with one extra-low dispersion glass element, also helps to greatly reduce chromatic aberrations and color fringing for improved clarity and color accuracy. Individual elements also feature both Nano Crystal and Super Integrated Coatings to suppress flare and ghosting, as well as a protective fluorine coating to guard the optical system from dust and moisture.
Nano Crystal & Super Integrated Coatings
Fluorine-Coated Front Lens Element
Silent Wave Motor AF System
Vibration Reduction, Sport/Tripod Modes
Electromagnetic Diaphragm Mechanism
Rounded 9-Blade Diaphragm

FUJIFILM X-S10 is a sleek and versatile mirrorless camera well-suited to walkaround use. Touting capable photo and video features, the X-S10 mixes a portable form factor with the tools needed for everyday content creation. Featuring the APS-C-sized 26.1MP X-T...

FUJIFILM X-S10 is a sleek and versatile mirrorless camera well-suited to walkaround use. Touting capable photo and video features, the X-S10 mixes a portable form factor with the tools needed for everyday content creation.

Featuring the APS-C-sized 26.1MP X-Trans CMOS 4 sensor, the X-S10 supports high-resolution stills shooting, DCI/UHD 4K video at 30 fps, sensitivity from ISO 160-12800, and continuous shooting up to 8 fps with the mechanical shutter. The BSI design of the sensor affords reduced noise and greater overall clarity and is paired with the X-Processor 4 to achieve fast performance and improved responsiveness.

Complementing the normal field of view with tilt and shift movements, the PC-E Micro-NIKKOR 45mm f/2.8D ED from Nikon is a unique lens allowing you to more effectively control focus and perspective. Up to +/- 8.5° of tilt is possible, for focus control; +/- 11...

Complementing the normal field of view with tilt and shift movements, the PC-E Micro-NIKKOR 45mm f/2.8D ED from Nikon is a unique lens allowing you to more effectively control focus and perspective. Up to +/- 8.5° of tilt is possible, for focus control; +/- 11.5mm of shift, to adjust perspective and composition; and +/- 90° of rotation is also possible for adjusting the axis of these movements. Further benefitted by the movements, this lens is also a micro optic and provides a 1:2 maximum magnification ratio along with a 9.3" minimum focusing distance for working with close-up subjects.
Maximum Tilt: +/- 8.5°
Maximum Shift: +/- 11.5mm
PC Rotation Capability: +/-90°
Close Range Correction System
Rounded 9-Blade Diaphragm

A classic portrait-length lens updated for full-frame Sony E-mount mirrorless systems, the Sigma 85mm f/1.4 DG DN is an Art-series prime characterized by its advanced and updated optical design, sleek profile, and bright design. The f/1.4 maximum aperture enab...

A classic portrait-length lens updated for full-frame Sony E-mount mirrorless systems, the Sigma 85mm f/1.4 DG DN is an Art-series prime characterized by its advanced and updated optical design, sleek profile, and bright design. The f/1.4 maximum aperture enables working in low-light conditions and also provides increased control over depth of field for achieving shallow depth of field effects. The optical layout incorporates a series of low dispersion, aspherical, and high refractive index elements and its large diameter design achieves a notable degree of clarity and sharpness with well-controlled distortion and aberrations. Also, a Super Multi-Layer Coating enhances image quality by suppressing lens flare and ghosting for improved contrast and color fidelity in strong lighting conditions.

FUJIFILM X-T4 is a versatile mirrorless camera that blends advanced stills and video capabilities along with enhanced workflow and assistive functionality. Utilizing a proven and well-regarded APS-C-format 26.1MP X-Trans CMOS 4 sensor, the X-T4 is capable of h...

FUJIFILM X-T4 is a versatile mirrorless camera that blends advanced stills and video capabilities along with enhanced workflow and assistive functionality. Utilizing a proven and well-regarded APS-C-format 26.1MP X-Trans CMOS 4 sensor, the X-T4 is capable of high-resolution recording along with support for DCI/UHD 4K video at 60 fps, Full HD recording up to 240 fps, sensitivity from ISO 160-12800, and continuous shooting up to 15 fps with the mechanical shutter. The BSI design of the sensor affords reduced noise and greater overall clarity and is paired with the X-Processor 4 to achieve fast performance and improved responsiveness. The sensor's design also enables a hybrid autofocus system that combines 425 phase-detection points with a contrast-detection system for quick and accurate AF performance.

Offering an impressively versatile range with a portable form factor, the Nikon F-mount / Canon EF mount 150-600mm f/5-6.3 DG OS HSM from Sigma is a Contemporary-series telephoto zoom characterized by its sophisticated optics and flexible handling. One FLD ele...

Offering an impressively versatile range with a portable form factor, the Nikon F-mount / Canon EF mount 150-600mm f/5-6.3 DG OS HSM from Sigma is a Contemporary-series telephoto zoom characterized by its sophisticated optics and flexible handling. One FLD element and three SLD elements are used to reduce color fringing and chromatic aberrations throughout the zoom range and a Super Multi-Coating also helps to suppress flare and ghosting for improved contrast and color accuracy when working in strong lighting conditions.

Balancing the optical design, this lens also features a Hyper Sonic Motor, which provides especially fast and quiet autofocus performance as well as full-time manual focus override. An Optical Stabilizer also works to minimize the appearance of camera shake for sharper handheld shooting. Additionally, a removable, rotating tripod collar is included to suit working atop a tripod or monopod.

Versatile with its reach, the Nikon F-mount /Canon EF mount 150-600mm f/5-6.3 DG OS HSM from Sigma is a Sports-series lens offering a flexible telephoto zoom range, along with an advanced optical and physical design. A series of low dispersion elements are use...

Versatile with its reach, the Nikon F-mount /Canon EF mount 150-600mm f/5-6.3 DG OS HSM from Sigma is a Sports-series lens offering a flexible telephoto zoom range, along with an advanced optical and physical design. A series of low dispersion elements are used to greatly reduce chromatic aberrations and color fringing throughout the zoom range and contribute to greater clarity and color accuracy. A Super Multi-Layer Coating has also been employed to control ghosting and flare for improved contrast when working in strong lighting conditions.

Complementing the optics is a Hyper Sonic Motor that provides especially fast and quiet autofocus performance as well as full-time manual focus override. An Optical Stabilizer also works to minimize the appearance of camera shake for sharper handheld shooting. Additionally, a rotating tripod collar is integrated into the lens's design to suit working atop a tripod or monopod.

Summing up several telephotos in one convenient zoom, the AF-S NIKKOR 80-400mm f/4.5-5.6G ED VR from Nikon is a versatile lens covering portrait-length to super-telephoto focal lengths. Characterized by an advanced optical design, this lens uses one super extr...

Summing up several telephotos in one convenient zoom, the AF-S NIKKOR 80-400mm f/4.5-5.6G ED VR from Nikon is a versatile lens covering portrait-length to super-telephoto focal lengths. Characterized by an advanced optical design, this lens uses one super extra-low dispersion element and four extra-low dispersion elements to noticeably reduce chromatic aberrations and color fringing throughout the zoom range for improved clarity. Both Nano Crystal and Super Integrated Coatings have also been applied to control flare and ghosting in order to increase contrast and color accuracy in bright and backlit conditions. A Silent Wave Motor AF system produces fast, near-silent focusing performance that suits both stills shooting and movie recording, which can instantly be manually overridden by simply turning the manual focus ring. Further contributing to photographing in fast-paced situations and difficult lighting, Vibration Reduction image stabilization compensates for the effects of camera sh

Spanning an impressive wide-angle range, the NIKKOR Z 14-30mm f/4 S is an ultra-wide zoom for Nikon's FX-format Z-series mirrorless system. The broad field of view is especially well-suited to landscape, architectural, and astrophotography applications, and th...

Spanning an impressive wide-angle range, the NIKKOR Z 14-30mm f/4 S is an ultra-wide zoom for Nikon's FX-format Z-series mirrorless system. The broad field of view is especially well-suited to landscape, architectural, and astrophotography applications, and the constant f/4 maximum aperture maintains a consistent exposure throughout the zoom range. In regard to the optical design, the lens features four extra-low dispersion elements and four aspherical elements, which reduce a variety of aberrations and distortion to produce imagery with high sharpness, clarity, and accurate color rendering. Both Nano Crystal and Super Integrated Coatings are used, too, to suppress flare and ghosting for greater color fidelity and higher contrast.
Stepping Motor AF System
Programmable Control Ring
Weather-Sealed Design, Fluorine Coating
Rounded 7-Blade Diaphragm
Retractable Design

Maximum Tilt: +/- 8.5°
Maximum Shift: +/- 11.5mm
PC Rotation Capability: +/-90°
Close Range Correction System
Rounded 9-Blade Diaphragm
Maximum Shift: +/- 11.5mm
PC Rotation Capability: +/-90°
Close Range Correction System
Rounded 9-Blade Diaphragm

Compact and capable, the Nikon Z 5 is an FX-format mirrorless camera with a well-rounded feature-set to suit both photo and video needs. Its 24.3MP CMOS sensor and EXPEED 6 processor afford wide sensitivity to ISO 51200, quick shooting at 4.5 fps, and UHD 4K v...

Compact and capable, the Nikon Z 5 is an FX-format mirrorless camera with a well-rounded feature-set to suit both photo and video needs. Its 24.3MP CMOS sensor and EXPEED 6 processor afford wide sensitivity to ISO 51200, quick shooting at 4.5 fps, and UHD 4K video at 30 fps.
3.2" 1.04m-Dot Tilting Touchscreen LCD
5-Axis Sensor-Shift Vibration Reduction
ISO 100-51200, Up to 4.5 fps Shooting
Built-In Wi-Fi and Bluetooth
Dual SD UHS-II Card Slots
NIKKOR Z 24-50mm f/4-6.3 Lens

FUJIFILM X-Pro3 is a unique mirrorless camera characterized by its distinct viewfinder design, a hidden LCD screen, and its stylish, rangefinder-inspired design with a black finish. In terms of imaging, the X-Pro3 features the APS-C-format 26.1MP X-Trans CMOS ...

FUJIFILM X-Pro3 is a unique mirrorless camera characterized by its distinct viewfinder design, a hidden LCD screen, and its stylish, rangefinder-inspired design with a black finish. In terms of imaging, the X-Pro3 features the APS-C-format 26.1MP X-Trans CMOS 4 sensor along with the X-Processor 4, which enables high-resolution stills shooting and DCI/UHD 4K video recording. The sensor and processor also enable an ISO 160-12800 sensitivity range for working in a variety of lighting conditions.

Spanning a long, versatile zoom range, the AF-S NIKKOR 200-500mm f/5.6E ED VR Lens from Nikon is a telephoto zoom characterized by a constant f/5.6 maximum aperture for consistent performance throughout the zoom range. The optical design incorporates three ext...

Spanning a long, versatile zoom range, the AF-S NIKKOR 200-500mm f/5.6E ED VR Lens from Nikon is a telephoto zoom characterized by a constant f/5.6 maximum aperture for consistent performance throughout the zoom range. The optical design incorporates three extra-low dispersion glass elements to reduce chromatic aberrations and distortions for increased sharpness and color accuracy. Also contributing to improved image quality, a Super Integrated Coating has been applied to lens elements to lessen flare and ghosting for improved contrast and clarity.
Silent Wave Motor AF System
Vibration Reduction with Sport Mode
Electromagnetic Diaphragm Mechanism
Detachable, Rotatable Tripod Collar
Rounded 9-Blade Diaphragm