Commonly referred to as the workhorse of the pros, the AF-S NIKKOR 24-70mm f/2.8G ED from Nikon is a versatile standard zoom characterized by its bright and sophisticated optical design. The constant f/2.8 maximum aperture affords consistent performance and il...

Commonly referred to as the workhorse of the pros, the AF-S NIKKOR 24-70mm f/2.8G ED from Nikon is a versatile standard zoom characterized by its bright and sophisticated optical design. The constant f/2.8 maximum aperture affords consistent performance and illumination throughout the zoom range, and suits working in low light and for working with selective focus techniques. Three precision glass molded aspherical elements and three extra-low dispersion elements are used to greatly reduce spherical and chromatic aberrations throughout the zoom range in order to produce a high degree of sharpness and clarity. Also benefitting image quality, both a Nano Crystal Coat and a Super Integrated Coating have been applied to control flare and ghosting for improved contrast and color accuracy. Additionally, complementing the imaging capabilities, a Silent Wave Motor affords fast and precise autofocus performance, along with full-time manual focus override, to benefit both stills and video applica

Championing a multimedia approach to photography, Nikon's D750 DSLR is an FX-format camera well-suited to both still imaging and video recording. Featuring a 24.3MP CMOS sensor, along with the EXPEED 4 image processor, this camera is capable of producing high-...

Championing a multimedia approach to photography, Nikon's D750 DSLR is an FX-format camera well-suited to both still imaging and video recording. Featuring a 24.3MP CMOS sensor, along with the EXPEED 4 image processor, this camera is capable of producing high-resolution imagery with smooth color gradations, low noise, and sensitivity to an expandable ISO 51200, at a continuous shooting rate of up to 6.5 fps. In regard to video recording, Full HD 1080p/60 is supported, along with the ability to record uncompressed video to an optional external recorder. Working from high and low angles is possible due to the tilting 3.2" 1,229k-dot LCD monitor or, for remote shooting, the D750 also features built-in Wi-Fi connectivity. Designed for the contemporary image-maker, this DSLR is poised to benefit still photographers and videographers alike with the versatility and performance to match any working situation.

A one-lens solution for working in a wide variety of shooting situations, the NIKKOR Z 24-200mm f/4-6.3 VR from Nikon is an all-in-one 8.3x zoom covering wide-angle to telephoto focal lengths. An advanced optical design, which uses a series of aspherical and E...

A one-lens solution for working in a wide variety of shooting situations, the NIKKOR Z 24-200mm f/4-6.3 VR from Nikon is an all-in-one 8.3x zoom covering wide-angle to telephoto focal lengths. An advanced optical design, which uses a series of aspherical and ED elements, pairs with both ARNEO and Nano Crystal Coatings to produce sharp and clear image quality with high contrast and accurate color rendering to benefit working in various lighting conditions.
RNEO and Nano Crystal Coatings
Stepping Motor AF System
Vibration Reduction Image Stabilization
Programmable Control Ring
Weather-Sealed Design, Fluorine Coating
Rounded 7-Blade Diaphragm

A classic wide angle lens updated for full-frame Sony E-mount mirrorless systems, the 35mm f/1.4 DG DN from Sigma is an Art-series prime characterized by its advanced and updated optical design, sleek profile, and bright design. The f/1.4 maximum aperture enab...

A classic wide angle lens updated for full-frame Sony E-mount mirrorless systems, the 35mm f/1.4 DG DN from Sigma is an Art-series prime characterized by its advanced and updated optical design, sleek profile, and bright design. The f/1.4 maximum aperture enables working in low-light conditions and also provides increased control over depth of field for achieving shallow depth of field effects. The optical layout incorporates two SLD Special-Low Dispersion, one ELD Extra-Low Dispersion, and one FLD Low Dispersion elements. It also incorporates two aspherical elements and high refractive index elements to achieve a notable degree of clarity and sharpness with well-controlled distortion and aberrations. Also, a Super Multi-Layer Coating enhances image quality by suppressing lens flare and ghosting for improved contrast and color fidelity in strong lighting conditions.

The Fujifilm X100V combines the quality and control of a professional camera with the size and simplicity of a compact one, for outstanding photography every day. A new 23mmF2 fixed lens perfectly complements the cutting-edge 26.1MP X-Trans CMOS 4 back-side il...

The Fujifilm X100V combines the quality and control of a professional camera with the size and simplicity of a compact one, for outstanding photography every day. A new 23mmF2 fixed lens perfectly complements the cutting-edge 26.1MP X-Trans CMOS 4 back-side illuminated sensor at its heart. The X100V also features the powerful X-Processor 4 quad-core imaging engine, which drives superfast, precision autofocus right down to -5EV, while an Advanced Hybrid Viewfinder ensures photographers are always ready for the perfect moment. With the addition of a tilting LCD touchscreen, optional weather sealing (with separately purchased lens) and a great design, you have the perfect recipe for beautiful still images and spectacular 4K video, whatever the situation.

Inspired by the famous Noct NIKKOR, the AF-S NIKKOR 58mm f/1.4G from Nikon is a unique prime that pairs the distinct slightly long focal length with a fast maximum aperture. The bright f/1.4 design enables working in difficult lighting conditions and also perm...

Inspired by the famous Noct NIKKOR, the AF-S NIKKOR 58mm f/1.4G from Nikon is a unique prime that pairs the distinct slightly long focal length with a fast maximum aperture. The bright f/1.4 design enables working in difficult lighting conditions and also permits working with shallow depth of field and selective focus techniques. In regard to the optics, a pair of aspherical elements are used to reduce distortion, spherical aberrations, and comatic aberrations to realize sharp, clear image quality throughout the aperture range. Both Nano Crystal and Super Integrated Coatings have also been applied to control flare and ghosting for improved contrast and color rendering. Additionally, a Silent Wave Motor provides fast, accurate, and quiet autofocus performance along with full-time manual focus override.
Silent Wave Motor AF System
Rounded 9-Blade Diaphragm

Lightweight Design with 10 lb Payload OLED Touchscreen with Auto Lock 2nd Gen Native Vertical Shooting Automated Axis Locks Joystick or Bluetooth Mode Switching Supports Wireless Transmitter, LiDAR Teflon-Coated Axes, ActiveTrack Pro 13-Hour Operation Time Fea...

Lightweight Design with 10 lb Payload
OLED Touchscreen with Auto Lock
2nd Gen Native Vertical Shooting
Automated Axis Locks
Joystick or Bluetooth Mode Switching
Supports Wireless Transmitter, LiDAR
Teflon-Coated Axes, ActiveTrack Pro
13-Hour Operation Time
Features
Enhanced operation efficiency, native vertical shooting, and an expanded accessory ecosystem make they DJI RS 4 Pro a powerful tool for the mirrorless camera shooter. The gimbal only weighs around 2.74 lb and sports a load capacity of 10 lb capable of supporting your compact camera build. Teflon-coated axes reduce friction for a smoother balancing and operating experience. Other intuitive features include a fine-tuning knob, auto-locking OLED screen, and RSA communication port for use with expanded accessories.

SIGMA 24-35mm F2 DG HSM | Art for 35mm full-frame sensors. It allows photographers to carry one lens to do the work of three fixed focal length lenses, a 24mm, 28mm and 35mm ? with F2 brightness and top optical performance. One package delivers flexible functi...

SIGMA 24-35mm F2 DG HSM | Art for 35mm full-frame sensors. It allows photographers to carry one lens to do the work of three fixed focal length lenses, a 24mm, 28mm and 35mm ? with F2 brightness and top optical performance. One package delivers flexible functionality and convenience. In particular, at the 24mm and 35mm focal lengths, this lens offers performance equivalent to that of two prime lenses in the Art line

Sigma looked to create a peak portrait prime with the 85mm f/1.4 DG HSM Art Lens, and they delivered an optic with high performance, a large f/1.4 aperture, and a variety of technologies. Available here with a Nikon F mount / canon EF Mount this lens offers a ...

Sigma looked to create a peak portrait prime with the 85mm f/1.4 DG HSM Art Lens, and they delivered an optic with high performance, a large f/1.4 aperture, and a variety of technologies. Available here with a Nikon F mount / canon EF Mount this lens offers a super-fast f/1.4 aperture that is great for getting images with an exceptionally shallow depth of field and smooth bokeh. It also uses two SLD elements, one anomalous partial dispersion/high-refractive index element, and one aspherical element that minimize aberrations and ensures a crisp, clear image. A Super Multi-Layer coating helps by suppressing flare and ghosting.

For operation, a Hyper Sonic AF motor provides fast, accurate focusing and a large focusing ring permits manual focus override for making fine adjustments. A rounded 9-blade diaphragm also helps create round, smooth bokeh. It is made from a thermally-stable composite material that is light and durable and it has a brass bayonet mount. Additionally, it is fully com

Compact, connected, and designed for creators, the Nikon Z30 is a purpose-built mirrorless camera optimized for vloggers and live streamers. Pairing Nikon's noteworthy image quality, 4K video recording, and a large 20.9MP DX-format sensor with a specialized fe...

Compact, connected, and designed for creators, the Nikon Z30 is a purpose-built mirrorless camera optimized for vloggers and live streamers. Pairing Nikon's noteworthy image quality, 4K video recording, and a large 20.9MP DX-format sensor with a specialized feature-set and design, the Z30 is designed to elevate your content and tag along on your everyday adventures.

Integrated Audio Production Studio The RØDECaster Pro II is the ultimate audio production solution for content creators, including streamers, podcasters and musicians. Combining revolutionary features with superior sound quality, endless customisability and un...

Integrated Audio Production Studio
The RØDECaster Pro II is the ultimate audio production solution for content creators, including streamers, podcasters and musicians. Combining revolutionary features with superior sound quality, endless customisability and unmatched ease of use, the RØDECaster Pro II is all you will ever need to record incredible audio for your content.

Presenting a wide field of view and an optimized design, the NIKKOR Z 24mm f/1.8 S from Nikon is a versatile wide-angle lens well-suited to a range of subjects, including landscape, architecture, and reportage. Featuring an advanced optical layout, this prime ...

Presenting a wide field of view and an optimized design, the NIKKOR Z 24mm f/1.8 S from Nikon is a versatile wide-angle lens well-suited to a range of subjects, including landscape, architecture, and reportage. Featuring an advanced optical layout, this prime lens incorporates a series of aspherical and extra-low dispersion elements, which produce sharp, well-corrected imagery with a high degree of clarity. Also, both Nano Crystal and Super Integrated Coatings are used to suppress flare and ghosting for greater color fidelity and higher contrast.
Nano Crystal & Super Integrated Coatings
Multi-Focus Stepping Motor AF System
Programmable Control Ring
Weather-Sealed Construction
Rounded 9-Blade Diaphragm

A fast and versatile wide-angle prime, the AF-S NIKKOR 28mm f/1.4E ED from Nikon is a flexible lens designed for FX-format F-mount DSLRs. Pairing with the comfortable focal length is the bright f/1.4 maximum aperture, which benefits working in low-light condit...

A fast and versatile wide-angle prime, the AF-S NIKKOR 28mm f/1.4E ED from Nikon is a flexible lens designed for FX-format F-mount DSLRs. Pairing with the comfortable focal length is the bright f/1.4 maximum aperture, which benefits working in low-light conditions and also offers increased control over depth of field. The optical construction utilizes two extra low-dispersion glass elements to correct chromatic aberrations and color fringing for notable clarity and color fidelity, and Nano Crystal and Super Integrated Coatings have also been applied to suppress lens flare and ghosting for greater contrast when working in strong lighting conditions. Additionally, three aspherical elements are used to control spherical aberrations and distortion for high sharpness and accurate rendering.
Nano Crystal & Super Integrated Coatings
Fluorine-Coated Front Lens Element
Silent Wave Motor AF System
Electromagnetic Diaphragm Mechanism
Rounded 9-Blade Diaphragm

Blending classic looks with modern performance, the Nikon Zfc checks off all the boxes on a content creator's wish list: stylish and sleek retro design, impressive image quality with the Z mirrorless system flexibility, and it's optimized for vlogging and vide...

Blending classic looks with modern performance, the Nikon Zfc checks off all the boxes on a content creator's wish list: stylish and sleek retro design, impressive image quality with the Z mirrorless system flexibility, and it's optimized for vlogging and video applications.
3" 1.04m-Dot Vari-Angle Touchscreen
ISO 100-51200, Up to 11 fps Shooting
209-Point Hybrid AF, Eye Detection AF
Time-Lapse Movie
Built-In Wi-Fi and Bluetooth
USB Type-C Connectivity

The?28-70mm f/2.8 DG DN Contemporary Lens?for E-Mount & L Mount from?Sigma?is a versatile wide-angle to portrait-length zoom characterized by its f/2.8 constant maximum aperture. The design suits working in available lighting conditions while affording increa...

The?28-70mm f/2.8 DG DN Contemporary Lens?for E-Mount & L Mount from?Sigma?is a versatile wide-angle to portrait-length zoom characterized by its f/2.8 constant maximum aperture. The design suits working in available lighting conditions while affording increased control over depth of field. More lightweight and compact than similar 24-70mm lenses, it's optical design incorporates two FLD and two SLD low-dispersion elements plus three aspherical elements that reduce a variety of aberrations to achieve high sharpness

Sporting an especially sleek design, the Nikon Z 50 is a DX-format mirrorless digital camera revolving around the versatile Z Mount. Capable in both stills and video realms, the Z 50 features a 20.9MP CMOS sensor and EXPEED 6 image processor, which enables fas...

Sporting an especially sleek design, the Nikon Z 50 is a DX-format mirrorless digital camera revolving around the versatile Z Mount. Capable in both stills and video realms, the Z 50 features a 20.9MP CMOS sensor and EXPEED 6 image processor, which enables fast performance up to 11 fps, a reliable 209-point hybrid AF system with eye detection, and notable low-light performance to ISO 51200. For video shooters, UHD 4K is supported up to 30 fps along with Full HD recording at up to 120 fps for slow-motion playback. For fine-tuning your photos and videos, in-camera clip trimming can be used, and 20 Creative Picture Controls and 10 Special Effects settings help to infuse your imagery with a unique look.
3.2" 1.04m-Dot 180° Tilting Touchscreen
ISO 100-51200, Up to 11 fps Shooting
209-Point Hybrid AF, Eye Detection
Built-In Wi-Fi and Bluetooth
NIKKOR Z DX 16-50mm f/3.5-6.3 VR Lens
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ncredibly versatile despite being a prime lens, the AF-S NIKKOR 35mm f/1.4G from Nikon is a general wide-angle lens well-suited for everyday shooting. Its fast f/1.4 maximum aperture is ideal for working in low-light conditions and also offers increased contro...

ncredibly versatile despite being a prime lens, the AF-S NIKKOR 35mm f/1.4G from Nikon is a general wide-angle lens well-suited for everyday shooting. Its fast f/1.4 maximum aperture is ideal for working in low-light conditions and also offers increased control over depth of field for isolating subject matter. The lens's optical design incorporates one aspherical elements, which helps to suppress spherical aberrations and distortion in order to achieve greater sharpness and more accurate rendering. A Nano Crystal Coat has also been applied to control flare and ghosting for greater contrast and accurate color response. Additionally, benefitting the optical assets, a Silent Wave Motor affords fast and precise autofocus performance, along with full-time manual focus override, to benefit both stills and video applications.