Popular for portraiture, the NIKKOR Z 85mm f/1.8 S from Nikon is a short-telephoto prime characterized by its flattering focal length and bright f/1.8 design. The maximum aperture strikes a balance between size, weight, and speed, offering suitable speed for w...

Popular for portraiture, the NIKKOR Z 85mm f/1.8 S from Nikon is a short-telephoto prime characterized by its flattering focal length and bright f/1.8 design. The maximum aperture strikes a balance between size, weight, and speed, offering suitable speed for working in difficult lighting yet remaining sleek enough for handheld use. In terms of optics, two extra-low dispersion elements are featured, and help to reduce color fringing and chromatic aberrations in order to achieve high clarity and color fidelity. Also, both Nano Crystal and Super Integrated Coatings are used to suppress flare and ghosting for greater color fidelity and higher contrast.
Multi-Focus Stepping Motor AF System
Programmable Control Ring
Weather-Sealed Construction
Rounded 9-Blade Diaphragm

The NTG3 is a broadcast-grade shotgun microphone designed for the most demanding shoots that high-resolution broadcast audio. It features RF-bias technology that yields superior resistance to moisture and condensation, making it suitable for outdoor shoots in ...

The NTG3 is a broadcast-grade shotgun microphone designed for the most demanding shoots that high-resolution broadcast audio. It features RF-bias technology that yields superior resistance to moisture and condensation, making it suitable for outdoor shoots in adverse conditions. The NTG3 has a rich, warm sound and a tightly controlled polar pattern with exceptional off-axis performance with no coloration. It is also highly regarded for voice-over work, where its natural tone and punch deliver exceptional performance for a wide range of voice types.

Sporting an especially sleek design, the Nikon Z50 is a DX-format mirrorless digital camera revolving around the versatile Z Mount. Capable in both stills and video realms, the Z50 features a 20.9MP CMOS sensor and EXPEED 6 image processor, which enables fast ...

Sporting an especially sleek design, the Nikon Z50 is a DX-format mirrorless digital camera revolving around the versatile Z Mount. Capable in both stills and video realms, the Z50 features a 20.9MP CMOS sensor and EXPEED 6 image processor, which enables fast performance up to 11 fps, a reliable 209-point hybrid AF system with eye detection, and notable low-light performance to ISO 51200. For video shooters, UHD 4K is supported up to 30 fps along with Full HD recording at up to 120 fps for slow-motion playback. For fine-tuning your photos and videos, in-camera clip trimming can be used, and 20 Creative Picture Controls and 10 Special Effects settings help to infuse your imagery with a unique look.
3.2" 1.04m-Dot 180° Tilting Touchscreen
ISO 100-51200, up to 11 fps Shooting
209-Point Hybrid AF, Eye Detection
Built-In Wi-Fi and Bluetooth

DJI Pocket 3 Creator Combo: Unleash your creative potential with this compact filmmaking powerhouse. Elevate your content with advanced features in a pocket-sized design. Capture professional-quality video on-the-go with the DJI Pocket 3 Creator Combo, your ultimate companion for cinematic brilliance."

The K2 is a premium large-diaphragm valve condenser microphone designed to provide incredible detail for the most demanding studio recording applications. Featuring a 1-inch gold-sputtered condenser capsule, hand-selected twin-triode 6922 valve and audiophile-...

The K2 is a premium large-diaphragm valve condenser microphone designed to provide incredible detail for the most demanding studio recording applications. Featuring a 1-inch gold-sputtered condenser capsule, hand-selected twin-triode 6922 valve and audiophile-grade components, it delivers stunning richness and warmth, making it ideal for a wide range of recording scenarios. Its continuously variable polar pattern allows for maximum flaxibility in every situation.

A favored focal length for everything from landscape to street shooting, the NIKKOR Z 35mm f/1.8 S is a prime wide-angle lens characterized by its versatility and bright f/1.8 maximum aperture. Furthering its merits, the optical design features two extra-low d...

A favored focal length for everything from landscape to street shooting, the NIKKOR Z 35mm f/1.8 S is a prime wide-angle lens characterized by its versatility and bright f/1.8 maximum aperture. Furthering its merits, the optical design features two extra-low dispersion elements and three aspherical elements, which reduce a variety of aberrations and distortion to produce imagery with high sharpness, clarity, and accurate color rendering. Both Nano Crystal and Super Integrated Coatings are used, too, to suppress flare and ghosting for greater color fidelity and higher contrast.
Stepping Motor AF System
Programmable Control Ring
Weather-Sealed Construction
Rounded 9-Blade Diaphragm

Like previous X-T cameras, the X-T3 retains its classically inspired looks and prominent tactile controls, and adds a new OLED electronic viewfinder design with 3.69m-dot resolution and a high 0.75x magnification. This finder has a high refresh rate of 100 fps...

Like previous X-T cameras, the X-T3 retains its classically inspired looks and prominent tactile controls, and adds a new OLED electronic viewfinder design with 3.69m-dot resolution and a high 0.75x magnification. This finder has a high refresh rate of 100 fps for fluid viewing and remains blackout-free while shooting at the top 30 fps shooting rate. Also, a unique Sports Finder Mode can be used, which highlights the 16.6MP crop area in order to give you additional room outside of the frame to recognize moving subjects. Conversely, a rear 3.2" 1.04m-dot LCD monitor can also be used for live view shooting and larger image playback. Additionally, the X-T3 also sports built-in Bluetooth for wireless sharing and remote control, and the magnesium alloy body is fully weather-sealed for working in trying weather conditions.

A comprehensive and bright wide-angle zoom, the AF-S Zoom-NIKKOR 17-35mm f/2.8D IF-ED from Nikon is a versatile lens characterized by its constant f/2.8 maximum aperture and advanced design. The optical layout incorporates three aspherical elements and two ext...

A comprehensive and bright wide-angle zoom, the AF-S Zoom-NIKKOR 17-35mm f/2.8D IF-ED from Nikon is a versatile lens characterized by its constant f/2.8 maximum aperture and advanced design. The optical layout incorporates three aspherical elements and two extra-low dispersion elements, which greatly reduce distortion and aberrations for a high degree of sharpness, clarity, and accurate rendering. A Super Integrated Coating has also been applied to control flare and ghosting for greater contrast and color accuracy in harsh lighting and backlit conditions. Additionally, a Silent Wave Motor enables fast, near-silent autofocus performance, along with full-time manual focus override, to benefit both stills and video applications.
Silent Wave Motor AF System
Rounded 9-Blade Diaphragm

As the flagship model within Nikon's DX-format DSLR line, the D500 is characterized by its robust physical construction, apt imaging capabilities, and of course, a more compact, sleek form factor than its FX brethren. Revolving around a 20.9MP CMOS sensor and ...

As the flagship model within Nikon's DX-format DSLR line, the D500 is characterized by its robust physical construction, apt imaging capabilities, and of course, a more compact, sleek form factor than its FX brethren. Revolving around a 20.9MP CMOS sensor and EXPEED 5 image processor, this camera appeals to both still and video shooters with its fast 10-fps continuous-shooting rate and 4K UHD video recording abilities. The sensor and processor also combine to avail a native sensitivity range up to ISO 51200, which can be further expanded to ISO 1640000 for working in dark and difficult lighting conditions. Benefitting the fast shooting performance, the D500 is also characterized by its expansive Multi-CAM 20K 153-point AF system, which features 99 cross-type points for fast performance and accurate subject tracking capabilities. While sleek in stature, the D500 is by no means slim on functionality and versatility.

The Sennheiser EW 500 BOOM G4 is a camera-mount wireless plug-on microphone system that brings advanced features to the EW Series, expanding this industry-standard system into a fully professional, yet cost-effective solution that filmmakers, videographers, an...

The Sennheiser EW 500 BOOM G4 is a camera-mount wireless plug-on microphone system that brings advanced features to the EW Series, expanding this industry-standard system into a fully professional, yet cost-effective solution that filmmakers, videographers, and journalists can rely on—even in challenging shooting environments like big cities.

The rugged EW 500 BOOM G4 combines a wide 88 MHz bandwidth with 3520 frequencies and an RF output level up to 50 mW for a clean transmission and broadcast-quality sound. Depending on your location, you can operate up to 32 mics in one space.The plug-on transmitter attaches to a handheld microphone of your choice for man-on-the-street interviews or to a shotgun mic for wireless booming (both types of mics are available separately). It also provides 48V phantom power, giving you the option to use a condenser microphone.

24.3MP APS-C X-Trans CMOS III Sensor X-Processor Pro Image Processor Fujinon 23mm f/2 Lens Hybrid Optical and Electronic Viewfinder Parallax-Correct Electronic Rangefinder 3.0? 1.04m-Dot LCD Monitor Full HD 1080p Video Recording at 60 fps 91-Point AF with 49 P...

24.3MP APS-C X-Trans CMOS III Sensor
X-Processor Pro Image Processor
Fujinon 23mm f/2 Lens
Hybrid Optical and Electronic Viewfinder
Parallax-Correct Electronic Rangefinder
3.0? 1.04m-Dot LCD Monitor
Full HD 1080p Video Recording at 60 fps
91-Point AF with 49 Phase-Detect Points
Extended ISO 51200, Shooting to 8 fps
Integrated ISO Dial and Rear Focus Lever

Commonly referred to as the workhorse of the pros, the AF-S NIKKOR 24-70mm f/2.8G ED from Nikon is a versatile standard zoom characterized by its bright and sophisticated optical design. The constant f/2.8 maximum aperture affords consistent performance and il...

Commonly referred to as the workhorse of the pros, the AF-S NIKKOR 24-70mm f/2.8G ED from Nikon is a versatile standard zoom characterized by its bright and sophisticated optical design. The constant f/2.8 maximum aperture affords consistent performance and illumination throughout the zoom range, and suits working in low light and for working with selective focus techniques. Three precision glass molded aspherical elements and three extra-low dispersion elements are used to greatly reduce spherical and chromatic aberrations throughout the zoom range in order to produce a high degree of sharpness and clarity. Also benefitting image quality, both a Nano Crystal Coat and a Super Integrated Coating have been applied to control flare and ghosting for improved contrast and color accuracy. Additionally, complementing the imaging capabilities, a Silent Wave Motor affords fast and precise autofocus performance, along with full-time manual focus override, to benefit both stills and video applica

Championing a multimedia approach to photography, Nikon's D750 DSLR is an FX-format camera well-suited to both still imaging and video recording. Featuring a 24.3MP CMOS sensor, along with the EXPEED 4 image processor, this camera is capable of producing high-...

Championing a multimedia approach to photography, Nikon's D750 DSLR is an FX-format camera well-suited to both still imaging and video recording. Featuring a 24.3MP CMOS sensor, along with the EXPEED 4 image processor, this camera is capable of producing high-resolution imagery with smooth color gradations, low noise, and sensitivity to an expandable ISO 51200, at a continuous shooting rate of up to 6.5 fps. In regard to video recording, Full HD 1080p/60 is supported, along with the ability to record uncompressed video to an optional external recorder. Working from high and low angles is possible due to the tilting 3.2" 1,229k-dot LCD monitor or, for remote shooting, the D750 also features built-in Wi-Fi connectivity. Designed for the contemporary image-maker, this DSLR is poised to benefit still photographers and videographers alike with the versatility and performance to match any working situation.

A one-lens solution for working in a wide variety of shooting situations, the NIKKOR Z 24-200mm f/4-6.3 VR from Nikon is an all-in-one 8.3x zoom covering wide-angle to telephoto focal lengths. An advanced optical design, which uses a series of aspherical and E...

A one-lens solution for working in a wide variety of shooting situations, the NIKKOR Z 24-200mm f/4-6.3 VR from Nikon is an all-in-one 8.3x zoom covering wide-angle to telephoto focal lengths. An advanced optical design, which uses a series of aspherical and ED elements, pairs with both ARNEO and Nano Crystal Coatings to produce sharp and clear image quality with high contrast and accurate color rendering to benefit working in various lighting conditions.
RNEO and Nano Crystal Coatings
Stepping Motor AF System
Vibration Reduction Image Stabilization
Programmable Control Ring
Weather-Sealed Design, Fluorine Coating
Rounded 7-Blade Diaphragm

A classic wide angle lens updated for full-frame Sony E-mount mirrorless systems, the 35mm f/1.4 DG DN from Sigma is an Art-series prime characterized by its advanced and updated optical design, sleek profile, and bright design. The f/1.4 maximum aperture enab...

A classic wide angle lens updated for full-frame Sony E-mount mirrorless systems, the 35mm f/1.4 DG DN from Sigma is an Art-series prime characterized by its advanced and updated optical design, sleek profile, and bright design. The f/1.4 maximum aperture enables working in low-light conditions and also provides increased control over depth of field for achieving shallow depth of field effects. The optical layout incorporates two SLD Special-Low Dispersion, one ELD Extra-Low Dispersion, and one FLD Low Dispersion elements. It also incorporates two aspherical elements and high refractive index elements to achieve a notable degree of clarity and sharpness with well-controlled distortion and aberrations. Also, a Super Multi-Layer Coating enhances image quality by suppressing lens flare and ghosting for improved contrast and color fidelity in strong lighting conditions.

The Fujifilm X100V combines the quality and control of a professional camera with the size and simplicity of a compact one, for outstanding photography every day. A new 23mmF2 fixed lens perfectly complements the cutting-edge 26.1MP X-Trans CMOS 4 back-side il...

The Fujifilm X100V combines the quality and control of a professional camera with the size and simplicity of a compact one, for outstanding photography every day. A new 23mmF2 fixed lens perfectly complements the cutting-edge 26.1MP X-Trans CMOS 4 back-side illuminated sensor at its heart. The X100V also features the powerful X-Processor 4 quad-core imaging engine, which drives superfast, precision autofocus right down to -5EV, while an Advanced Hybrid Viewfinder ensures photographers are always ready for the perfect moment. With the addition of a tilting LCD touchscreen, optional weather sealing (with separately purchased lens) and a great design, you have the perfect recipe for beautiful still images and spectacular 4K video, whatever the situation.

Inspired by the famous Noct NIKKOR, the AF-S NIKKOR 58mm f/1.4G from Nikon is a unique prime that pairs the distinct slightly long focal length with a fast maximum aperture. The bright f/1.4 design enables working in difficult lighting conditions and also perm...

Inspired by the famous Noct NIKKOR, the AF-S NIKKOR 58mm f/1.4G from Nikon is a unique prime that pairs the distinct slightly long focal length with a fast maximum aperture. The bright f/1.4 design enables working in difficult lighting conditions and also permits working with shallow depth of field and selective focus techniques. In regard to the optics, a pair of aspherical elements are used to reduce distortion, spherical aberrations, and comatic aberrations to realize sharp, clear image quality throughout the aperture range. Both Nano Crystal and Super Integrated Coatings have also been applied to control flare and ghosting for improved contrast and color rendering. Additionally, a Silent Wave Motor provides fast, accurate, and quiet autofocus performance along with full-time manual focus override.
Silent Wave Motor AF System
Rounded 9-Blade Diaphragm

SIGMA 24-35mm F2 DG HSM | Art for 35mm full-frame sensors. It allows photographers to carry one lens to do the work of three fixed focal length lenses, a 24mm, 28mm and 35mm ? with F2 brightness and top optical performance. One package delivers flexible functi...

SIGMA 24-35mm F2 DG HSM | Art for 35mm full-frame sensors. It allows photographers to carry one lens to do the work of three fixed focal length lenses, a 24mm, 28mm and 35mm ? with F2 brightness and top optical performance. One package delivers flexible functionality and convenience. In particular, at the 24mm and 35mm focal lengths, this lens offers performance equivalent to that of two prime lenses in the Art line